The St. Louis Blues have announced that the online presale for their new primary home and away jerseys will begin on Wednesday, September 3, at 10 a.m. through STLAuthentics.com. Season Ticket Holders will receive priority access to the presale an hour earlier, starting at 9 a.m.
After the online presale, fans can purchase the new jerseys in person from September 8 to 12 exclusively at the STL Authentics Team Store. The store hours are set for 10 a.m. to 5 p.m. on Monday, September 8, and from 11 a.m. to 5 p.m., Tuesday through Saturday.
“The response from Blues fans, our alumni, our organization and really the sports community in general, has been overwhelmingly positive,” said Steve Chapman, Blues Executive Vice President, Chief Revenue & Marketing Officer. “We can’t wait to see these sweaters on the ice, in the stands and on the streets as Blues fans proudly represent St. Louis around the globe.“
Jerseys will be available in men’s, women’s and children’s fits during the sale period. Both Fanatics Premium and Breakaway styles will be offered. Fans may choose to customize their sweater or select one featuring their favorite player’s name and number.
Fans are encouraged to visit stlouisblues.com/email to sign up for presale notifications.
The new uniforms mark a return to designs inspired by heritage kits previously worn during events such as the home 2017 Winter Classic and away 2022 Winter Classic. A notable change is that the new away jersey uses white instead of cream as its base color. Updates include one-color numbers for improved legibility and an interlocking STL logo on the pant leg; meanwhile, the current royal home sweater becomes an official third jersey.
Additionally, there is a shift back to using blue and yellow as primary colors—the palette first introduced in 1967—now adjusted slightly for consistency across different uniform fabrics. This move replaces royal blue as the main color for home games since it was adopted in 1984.
The Blue Note logo has also been updated by reducing it from three colors to two (removing beige), increasing keyline thicknesses in blue and yellow, and making minor shape adjustments. The revised Blue Note appears on both home and away jerseys.
For more details about changes related to this rebrand initiative by St. Louis Blues visit https://www.nhl.com/blues/news/get-a-comprehensive-look-at-the-blues-rebrand/c-371309372 .
